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| Knitwear designer Mark Fast uses Plus Models |
Finally! As a former model agent who lived through the "Super Model" era ('89 - '00), seeing models of all sizes grace the runways of New York last week, was monumental! Back in my day (that expression makes me sound like prehistoric man), plus size models were not only shunned by runway and editorial (magazine) production teams. Believe it or not, retail stores that specialized in plus-size women's apparel like Lane Bryant, Fashion Bug, and Catos consistently booked my size 8 models for their catalogues. Not only were the core customers of these stores larger in size than the living manequins they hired for the shoot; they were also older. Lane Bryant caters to women ages 35 - 55, yet they booked models from top agencies who were under 23. In a country where the average woman is a size 14, showcasing expensive designer garments on real woman and/or models with body types they identify with only makes "cents"! Real women with real style and expensive taste in clothing equals "real" profits. Knowing all of this, one has to wonder why consumers didn't make a stink about this injustice long ago and why, in a capitalist society such as ours, retail industry financiers didn't encourage their designers to make this move sooner.
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